I am looking forward to the training workshop I am doing tomorrow in Kilkenny - working with a variety of small business owner/managers to both explore the theory of email newsletters and then work for the afternoon to write and send a number of email newsletters to each other so they explore the practical aspects of how they work.
As can be seen from the Etsy example email can be highly effective when used correctly to drive traffic to your site with existing customers and people who have given permission for you to send to them.
There are still places left on that and you can book them on the Kilkenny CEB site here. Any questions email me - keithbohanna AT me.com
keith
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