Since myself and Fintan got back from a day long sales workshop last Tuesday with Enterprise Ireland we both knew that we had to revisit our not-yet-even-launched revision of the dbTwang.com home page.
We worked on a whiteboard for a while and came up with a strong visual which communicated our key message quickly. Went through a couple of early iterations (with feedback from Mary McCarthy and Ken McGuire - thanks both) and then it went to Richard who for the last couple of years has been spending more and more of his time working with clients to optimise home and landing pages for better conversion results.
4 more iterations and the difference is very noticeable although I will not share it until we launch in a week or two (pending merchant account being in place). When I do share I will post a couple of the iterations and the changes that were made.
The final version is more cohesive, more "on message" and easier to scan and absorb quickly.
Nice one Richard :-)
keith
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