From Startupcfo (a ning based community started by Mark MacLeod) came this - "Don't Just Roll the Dice" by Neil Davidson.
It is wide ranging and covers everything from psychology to competitors and fairness with an advanced section with stuff like site licences, bundling and free trials.
While it does apply to good old fashioned software it also covers SAAS (software as a service). 81 page pdf download from his site.
keith
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