From Om Malik today comes a post on the continued emergence of freemium as a business model. His post starts like this:
Earlier this year, I asked the readers of this blog and those who follow me on Twitter what the one app was that they couldn’t live without. Among the most common names offered up were Evernote, Remember The Milk and Dropbox.
Since then, those three apps have become indispensable to me as well. And they all happen to be benefiting from the business model championed by venture capitalist Fred Wilson known as “freemium.”
Read the rest of Om's post here.
And from Venturebeat came one on how to get focused on growth for your business. Eric Ries started with a warning:
Every startup needs to “pick a major” among three drivers of growth. It’s simply too hard to focus on more than one. This choice has to be made at the level of strategy, because the tactics between involved in each driver are quite similar.
Startups may pivot from one driver to another as they experiment. But failure to identify a clear driver of growth leads many entrepreneurs into dangerous territory.
Read the rest of Eric's post here.
The first one is particularly interesting for me as regular readers of this blog will know. dbTwang.com is being built with a freemium model in mind yet at least half of the conversations I have with other entrepreneurs about it are with them telling me it will not work.
We think it will - and as with all startup founders while we are very carefully soliciting feedback and advice which we do listen to and incorporate from time to time we are also sticking to our guns on the core of the business.
And that core (for the moment) retains a freemium element.
keith
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