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August 21, 2008


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Are those benchmark figures available outside their full product Keith?

Their site isn't too navigation friendly (when you go looking for this data).


hiya richard

cannot help you with that I am afraid - the linked benchmark page is as far as I got with this.

Agree on the navigation!


This is cool reading, useful as some kind of benchmark. For instance we have a software client who had been lagging WAY behind on conversion rates to purchase, down at 0.25%. We haven't had the opportunity yet to pop those up, but indexes like this do give something to aim for.

There is also a further great book for web analytics which I must recommend and absolutely do not have any relationship at all with called Actionable Web Analytics. You can find it at http://www.sybex.com/actionablewebanalytics

Thanks for the blog post and link Keith.

@chris - glad you found it useful :-)

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