Via Damien I was pointed to Piaras's post 'PR Tips for Tech SMEs" where there is some great common sense from the inside. You should go to the post for the full story - here are the headings:
Take a Deep Breath
Your Communication Campaign is only as good as your Business Plan
Read the papers
Talk in numbers
Secure Company Profile Opportunities
Invest in Photography
Watch Editorial Calendars
All duly noted :-)
keith
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