I am not sure if they will get a customer but my 8 year old son is loving the current Apple adverts running on their site - linked here.
Once I had explained the single thing he needed to know (Apple=cool) he quickly "got" them and has now been back into their site a couple of times to watch them.
This is very long term prospect generation :-)
keith
As a recent "switcher" I can confirm your son has GREAT taste :-) My Mac beats my PC's in every department.
Your son may like the macTV Videocast (subscribe via iTunes) as it is a history of pretty much every Apple advert over the years.
Posted by: ChrisM | May 31, 2006 at 07:20
Time was a gentleman would not use language like "switcher" in public. Now where did I put my new nib?
keith
Posted by: keith bohanna | June 01, 2006 at 07:49
Could be worse - the Mac Guys call people like me a "slider" as I slide between OS X and Windows on a daily basis :-)
Posted by: ChrisM | June 01, 2006 at 12:39