I have been catching up on a backlog of ehub posts (http://www.emilychang.com/go/ehub/) and just noticed something about my behaviour that may be relevant to dbTwang.
I went to a site that offers a "Try For Free" button - and immediately thought "so if its a free trial then how much does it cost afterwards?". I went to the main navigation (where I have seen dedicated Pricing buttons on other web services and there was none.
So - in order to make this possibly important piece of information more explicit should we have a top nav "Pricing" button? I guess the answer may be found in our business model (entry level service free always) and in whether we make that statement clear on the home page.
keith
Keith, this is a very worthwhile issue to consider. It drives me nuts when I can't easily find the price plans corresponding to a trial registration. So if a site doesn't offer a "free for life" service then yes, Price Plans needs to be a top level navigational element.
On the other hand, is a "free for life" service is available then I'd say there is no need at all to dedicate a a valuable navigational space to Price Plans.
Posted by: James Corbett | May 31, 2006 at 12:24
Thanks for that James. We backpacked this amongst ourselves and came to the same conclusion - a strong home page "free for life" message is what we need to work on.
keith
Posted by: keith bohanna | May 31, 2006 at 14:03
I'd say to include it as a heading. You can make it clear on the front page, and on the pricing page, whether you're offering a 30-day freebie, or a free-for-life, but it always helps to have an idiot proof root to pricing.
As a top level heading, it would be available throughout the site I assume too (eg during a "tour" or something)?
Posted by: Damien Blake | May 31, 2006 at 19:18
Thanks for that Damien. It goes against the early conclusion we had come to - and picks up on a weakness in our thinking. That is the home page dependency that we would have. Must think some more.
keith
Posted by: keith bohanna | June 01, 2006 at 07:53