Last month I wrote a brief post on iGoPeople, a new startup coming out of Dublin. Yesterday I had an opportunity to spend some time with Campbell Scott who is their CEO and he filled me in on their product and focus. Campbell came over from the dark side (he was in Corporate life for 26 years - he worked with Eircom and O2 most recently) and he has adopted nicely to the nimble and all embracing world of the early stage technology startup CEO.
Useful to know up front that their initial focus is small and medium businesses as well as organisations - larger businesses are further down the road for them. This indicates a pragmatic approach for me - sales cycles into bigger businesses can be long and for the service they are developing it is likely that a large business will already have some elements of it in place.
They offer a place where the noise, issues, talk, commentary and discussion about brands, products, and businesses can be gathered so that a visitor to the site can get both the company pitch and also the feedback and thoughts of customers and consumers. This appears to be a simple proposition - and it is. The price point for a small business to have a presence here is currently under e300 and for that you get a managed solution to allow your interaction with customers/clients to be harnessed and structured.
Yes you could blog, you could set up a website and you could have a forum - however there are many, many businesses who still struggle with setting up a basic site never mind functionality of any kind.
They are also proposing to target organisations - possibly establishing a directory of same for Ireland. The same functionality would be appropriate here.
I quickly understood it and liked it.
On the technical side they have a strong team of inhouse techies and (similarly to dbTwang) they are using Ruby On Rails and working through rapid iterations of the software backend and the user interface.
keith
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