I have been helping with getting this together for a couple of months - inspired by a relative underwhelming (for me) IIA Congress and with the memory of a couple of great conferences in New York which focused on online sales and how to improve them.
So we have a conference on 7th October in which experienced people share their experience of selling online - for an audience of anyone who has physical products (or possibly services) and wants to sell more of them.
You must be spotting the theme here. Its about sales. Revenue. And profit.
And with tickets at 99.99 they will be snapped up. Can't believe we are able to sell them at that price. Never mind the first 20 at 79.99. You are killing me here - may as well give them away. Easy there.