Kevin Rose/Dig
- Twitter - one way and really simple
- Digg - leader board - worked really well, top people got uber icons
- [in dbTwang we could use this for comments, guitars, group activity]
- Focus on 2 or 3 things - stop overbuilding features
- Build & Release, stop thinking you understand your users
- Hack the press - invite only. Give beta invites to key bloggers
- Hit up junior bloggers, not the top names (they are too busy)
- Attend parties for events/conferences you cannot afford
- Connect with your community, recommended a podcast
- Build a group of advisors around you
- Look at Farmville - they are really, really good at what they do
- wefollow - autotweets worked well
- Look at what you can offer 3rd party sites
- Take a step back and look at the overall picture
- users
- create content
- this creates traffic
- 3rd party sites
Q - do you punish people who are gaming the top rank table
A - no, a lot of time they do not know they are doing it, or they are over enthuastic.
Q - has Digg ever paid for "traditional marketing"
A - no
Q - digg user demographics
A - started 95% male, 18-34. Broadened to 65% male
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