Denise Cox has been working with email newsletters for as long as I have been using the internet.
She is featured prominently in the IIA's Email Newsletter training course tomorrow. Details and booking here.
9.30: 7 Critical Steps to Maximising Your ROI from Email - denise cox, Newsletter Specialist, Newsweaver
Email offers one of the highest ROI channels available to marketers. They can help customer retention rates, as well as convert prospective customers. Learn the key strategies to increasing readership and engagement; including the use of compelling content, testing, design and smart segmentation to stand out in the inbox - and get opened.
10.15: Case Study - The Challenges of a Successful Email Marketing Campaign - Irene Gahan, European Head of Marketing & Operations, RehabBingo.com
Irene considers email to be the "life blood of our organisation". Irene will take attendees through the challenges she faced in implementing and running a hugely successful email marketing programme at RehabBingo.com - Ireland's favorite online bingo site. She'll take attendees through the challenges and decision making process, including: design, copy writing and crafting calls to action that achieve results, as well as how she uses metrics to benchmark and improve on campaign successes.
11.00-11.30: BREAK
11.30: Data Protection Guidelines: Email Do's and Don'ts - Gary Davis, Deputy Data Protection Commissioner
The Office of the Data Protection Commissioner outlines some easy guidelines for consumer and business email campaigns to ensure that you get the best return on your campaign. Gary will touch on opt-out and opt-in requirements, storage of email addresses as well as unsubscribe best practice.
12.00: Anatomy of an email newsletter - denise cox, Newsletter Specialist, Newsweaver
A timely, targeted and relevant email newsletter is one of the most powerful and effective communication channels available to you to stay in touch with customers and prospects. This session will provide tips and examples of the must-have elements in email newsletters that generate readers and revenue. The session covers what gets you delivered, opened, read, clicked and forwarded. Plus how to generate new subscribers ... and encourage sales.
12.30: Panel Q&A - your chance to ask all your questions
13.00: CLOSE
Keith
(disclosure: I am on the board of the IIA)
:-) look forward to talking about one of my favourite topics! that and the internet :-)
Posted by: denise cox | October 28, 2009 at 05:09