A story that bubbled away for a day or so (Monster the Jobs site sending out spam) got worse (for them) yesterday when they started sending sending out legal threats an employee of theirs sent out threats to the bloggers concerned.
UPDATED - Monster give full apology.
From Michele - monster-says-sorry-for-spamming
For more on this read:
Michele Neylon -- "Irish Companies Don't Get Email Marketing vs Spam" UPDATE
Tom Raftery -- "Monster Steals Email Addresses and Spams itCork Membership"
Wait! There's More! -- "Monster threaten legal action and ask me to blame someone else"
Damien Mulley -- "Monster Ireland Spam Irish People and Follow it Up with Legal Threats"
Bernie Goldbach - Monster Ireland Career Advice
At some point businesses both big and small will learn a better way of dealing with public criticism of their actions - and they will be the better for it when they do. It is never ever easy to be criticised in public. However the first thing to do is always to take a deep breath and ask "is this right?". If it is then you should acknowledge and respond constructively.
keith
Keith
Just to clarify.
Monster didn't issue legal threats. Their employee did.
Monster have since issued an apology, which I published with their permission:
http://www.mneylon.com/blog/archives/2007/10/03/monster-says-sorry-for-spamming/
Regards
Michele
Posted by: Michele | October 05, 2007 at 08:18
Thanks Michele - have updated to reflect that
keith
Posted by: keith bohanna | October 05, 2007 at 08:47