Blog adoption is not for every business - some people are (understandably) put off by the endless hype and others just do not want to commit to regular content and talking about their business.
So how about you have a partner who will write it for you?! That is what Rebecca (irishcraftworker.typepad.com) has done for her husband Dan - who makes hobby horses and other toys from timber from the surrounding land. Have a look at the surfboard detail on his timber car :-)
The blog is here: hobbyhorsetoys.wordpress.com/. Rebecca has taken a fly on the wall approach to talk about her husband and his work - very effective. Her own blog continues to gather mainstream attention for her - with a piece in a national mag due in the new year.
And she moves quickly - in response to an email from me yesterday she custom bannered and flickered his blog up good and proper :-)