A delicious irony

During the week Tom Raftery worked up a lather about the editor of a traditional communications journal and the editors inability to "get" blogging.

This is another tale of the unexpected that involves a business in the US whose goal in life is to provide online brands with a managed solution to enable, encourage, and monitor online customer ratings and reviews. The business is Bazaarvoice. And they have a blog - http://www.bazaarblog.com/

My attention was drawn to this blog during the week by someone who had posted a comment to it - informing them that a link from a post did not work. The link was changed (it still does not work) but the comment never appeared. Another comment was posted drawing attention to this - and that never appeared either. This is strange - because the Bazaarvoice blog invites comments:

Interact (it says): Add a comment (it says): Leave a Reply (it says). Was this an isolated incident I wondered - so I had a look at 10 different posts. No comments. At all. Anywhere.

So either they have a very underperforming blog that does not attract comments at all - and my contact during the week would suggest otherwise OR (horror of horrors) - a business whose sole focus is to encourage customer interaction does not allow comments to clog up it's PR driven "blog".

I wonder which!?

UPATE - the comment was posted - nearly a month later. Could be just a glitch in their initial blog setup - stranger things have happened. Good to see it anyways.

keith